Disney’s openness toward AI-generated content came as a surprise during its recent earnings call. A trip down memory lane recalls Disney’s stance on enforcing “no-AI” clauses in vendor contracts (most particularly in dubbing and localization). Disney is not really doing anything unprecedented. Players like Netflix, Amazon and even Sony’s localization unit have already experimented with generative AI in various stages of the production pipeline. But Disney carries a different weight, and the internet’s fury this month tells us that people expected the “family brand” to behave differently, even as the rest of the industry sprints toward automation. Disney is reportedly exploring ways to monetize its in-house AI tools—including its AI dubbing system—and potentially license them to external studios and distributors.…