A year on from Faultline’s last report on London-based Looper Insights’ content placement analytics data, the company continues to position itself as the go-to entertainment merchandising monitor for quantifying media exposure for connected TV devices—despite gaping holes in the monthly reports. Thankfully, Faultline’s probing about potential bias in the methodology has revealed that Looper Insights is preparing to launch a new version of its proprietary metric that addresses exactly that. Until February this year, the company had upheld this claim by structuring its Merchandiser of the Month reports around its Media Placement Value (MPV) metric, which scores content placement performance based on its proximity to users and the likelihood of user conversion to a connected TV (CTV) video application or…