Another vendor-sponsored survey is making the rounds, this time pushing the idea that live sports streaming is just a few easy tweaks away from widespread adoption. Personalization is booming, interactivity is effortless, and “stadium audio experience” is apparently top of every executives’ roadmap. These are the kinds of claims that sound good in keynote speeches but rarely survive the production budget. According to the report, prepared by StreamTV Insider, based on responses from over 300 sports streaming executives, personalization ranks among the most valuable opportunities for growth, and among the least technically difficult to implement. That’s good news for developers of personalization technologies, but the realities of this business are more complex. For all the talk of…