Blockchain-based distribution vendor Eluvio has landed another gimmicky studio partnership, this time with Warner Bros Discovery’s Home Entertainment (WBHE) distribution arm. The studio’s 1978 Superman film is being released as a ‘multimedia living movie experience’, which is essentially a web3 take on the deleted scenes, bloopers and extras that one would come to expect on a DVD (WBHE’s bread-and-butter business about two decades ago). Alongside a 4K UHD stream of the film, customers can navigate through special features and image galleries via an interactive menu that is based on iconic sets from the Superman film, all of which is packaged into a multimedia NFT. It is important to note that these are not NFTs as we often think of them…