Achieving the right levels of integration and cost for antennas is a significant hurdle in the path of the low power WAN (LPWAN) market. Speaking at last week’s LPWA London show, Linx Technologies’ president, Tolga Latif, outlined the problems that specialist antenna design can create when building an IoT device. Latif explained that the simplest option for a customer which needs to add an antenna to their connectivity module is to use an external product. However, these are far more expensive than a specially designed internal embedded antenna – typically $10 compared to $2. But for module makers without the necessary RF skills, it can cost $50,000 to outsource that embedded design. Latif noted that ,when modules can now cost around…