Proudly proclaiming that it is now the “first B2B IoT platform for product manufacturers to offer Nest certified SDK,” Evrythng has announced that it can now provide an SDK that allows its customers to quickly connect their own product and services backend with the Works with Nest platform – tying them into a platform that has been poised to take off.
Speaking to Dom Guinard, Evrythng’s CTO and co-founder, we learned that the Nest Cam home and security camera is the first Nest device to have its own certified SDK,and that Evrythng will be extending the SDK to include other Nest devices, following close cooperation between the two companies.
What Evrythng is offering are the tools and tutorials to connect devices to the cloud. Specifically, Evrythng is providing the tool set to bring those third-party devices into the platform. With the SDK, Evrythng is able to provide its customers with a fast-track to Nest certification by using an approved reference integration., allowing them to be compliant from the off.
But not all is rosy in the Nest camp. Internal affairs have become public in the past month. We’ve seen the Google subsidiary criticized for its poor earnings, and Nest-acquisition Dropcam take shots at the company. Tensions between Nest CEO Tony Fadell and the Google leadership have also become public, and Google appears to be side-stepping their consumer electronics subsidiary with its OnHub home-router launch and the hiring of the well-renowned Rick Osterloh, who appears to have taken charge of Google Glass – which was previously under Fadell’s leadership.
Cumulatively, things don’t look to promising for Fadell, which is also a somewhat fair description of the Nest platform itself. It all looked hopeful for Nest, the flag-bearer of the smart home, but it has had a difficult couple of years. If the reports of its earnings are true, then its Google owners and their Alphabet superiors are going to soon begin taking a much sharper look at the subsidiary.
Not that Nest is necessarily on the chopping block just yet. The consumer smart home market has struggled across the board, in the face of consumers who are broadly apathetic to the service on offer. The DIY approach that is the core of Nest’s current business model has not made any headway into a market that definitely has the disposable income to spend on a thermostat, but apparently not the interest.
This is largely why we expect the Smart Home as a Service (SHaaS) approach to be most successful. The upfront cost of purchasing and installing a comprehensive smart home is still a four-figure, or even five-figure expense. That’s still too much for most consumers, and it’s a long way off the kind of expense that can become part of the natural replenishment cycle – where consumers would naturally acquire smart home devices as they replace and upgrade their existing kit.
As such, the likes of Nest are asking consumers to make the conscious decision to pay a premium over the vanilla option, on the basis of the benefits that the smart home functionality can bring to the table. Currently, it looks like the market isn’t convinced.
But that would be where companies like Nest come in. The value of an ecosystem is entwined with the number of devices available as part of it, and a system like Evrythng’s helps Nest achieve that goal.
Currently, only iHome uses Evrythng for the Nest function, with Guinard noting that other customers will shortly begin to seeing the SDK as a channel into the Nest ecosystem, and hopefully a sharp uptick in sales, if Nest can successfully begin shipping in volume. Guinard noted that the prospective Evrythng customers were mainly smart home developers, but that it was seeing some interest from industrial clients, and commercial lighting.
With the SDK’s Nest Cam support, third-party devices such as iHome’s SmartPlug will be able to add value to the platform by providing those complex functions that arise from the interactions between multiple devices in a home.
In the announcement, Guinard said “developers on EVRYTHNG follow the Quick Start walkthrough and their device will be communicating with the Nest Cloud and Nest Cam API in less than 30 minutes. This saves a huge amount of time for manufacturers whose products are operated with the EVRYTHNG platform and looking to work with Nest. By using a certified model which securely handles authentication, events and messaging between devices via API, the hard work is already done.”