France’s biggest broadcaster, M6, is actively lobbying to rewrite media ownership rules in the country to enable consolidation and better compete with global streaming giants—drawing comparisons to the ongoing debate around the capped reach of broadcasters in the US market. M6 and its shareholder CMA CGM are claiming that domestic groups are structurally boxed in, all while US streaming and video platforms continue to expand across Europe, as first reported by Reuters. M6’s digital terrestrial TV licences expire on a staggered timetable, which under current law triggers a five-year “lock-up” period. This effectively freezes its ownership structure and limits its ability to pursue mergers. A senate-backed amendment would shorten that window to two years, potentially opening the door to deals…