ATSC 3.0 had promised a revolution in hybrid broadcast and broadband TV, but fast forward five years since its first commercial deployment in the US market, the so-called NextGen TV standard is still waiting for its breakout moment. Countless companies depend on the success of NextGen TV. One of those is FreeCast, the US-based cord-cutting advocate, which has over the years launched numerous projects and services designed to accelerate the adoption of NextGen TV in US households. The company’s latest endeavor is called Broadcast-Enabled Streaming Television (BEST), which pitches a hybrid model that lets smaller broadcasters and streaming networks launch across both OTA and OTT environments, without needing to build any respective infrastructure. Essentially, BEST channels offer a single content…