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GM pulls back on Maven, casting doubt on ‘AirBnb for cars’

General Motors is pulling its Maven mobility service from eight US cities, including Boston, Chicago, and New York, leaving it with just nine active regions. It’s not a good look for Maven, which was meant to be a trailblazer in showing the world the value of new mobility-focused services. GM’s Cruise seems to be living up to its hype, but the vehicle rental offering at the heart of Maven seems to have missed out in a big way. Maven has a number of rental rivals. Daimler took a similar angle, with its car2go subsidiary, but Getaround and Zipcar are independent of an automaker. There’s no shortage of such services, but when a company as influential as GM can’t make it…

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