Research suggests the content market is experiencing the beginning of the ‘de-Americanization’ of streaming libraries. While this shift might be subtle enough to avoid headlines, keen observers will be able speculate where top dollars might flow next. Fresh data from Gracenote’s February 2026 Data Hub update suggests that while the combined catalogues of the five largest subscription platforms (Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+) have expanded 20% year-over-year growth, the share of US-produced programming has slipped from 44.7% to 41.9%. SVoDs (Top 5 Services) Interestingly, this most aggressive expansion can be attributed to Japan. Japanese programming now accounts for 6.1% of titles across the leading five services, up from 3% a year ago—a 146% surge to 6,578…