The annual cost of content recommendation engines are set to plateau at around $0.82 per end user, as the technology plays an increasingly supporting role in expanding personalization suites. This is a key finding from the latest report by Rethink TV, Faultline’s sister research service, which forecasts that vendors are set to lose over 75% of the total video recommendations market to in-house builds. The total addressable market (TAM) for content recommendation engines – that is, software that is solely responsible for recommending content titles based on a user’s individual profile – will grow to $6.3 billion by 2027, at a CAGR of 8.7%. This growth will be driven by an expansion in video service users, as the rise of…