Significance: Apple delivered much what the market had expected with the iPhone 5, bar a few features like NFC. It has certainly enhanced the user experience with a faster processor, larger display and improved imaging and audio capabilities, and has also given a strong new look to the vital sidekick of its devices, iTunes. However, for non-iPhone users, there was little to draw attention away from the Android bighitters, since many of the most vaunted features, such as LTE support and the bigger display, are commonplace in the Google world. With Apple and Samsung controlling about half of the smartphone market, there are fewer weak members of the herd to pursue, and Apple remains less aggressive than its arch-rival in…