Dutch digital security specialist Irdeto has been looking for verticals that complement its pre-existing offerings – one such as its server-side ad insertion (SSAI) offering which arrived on the market in January of this year, following two years of development. Speaking to Faultline, the company’s COO, Shane McCarthy, says that the move into SSAI was the result of an internal inquiry into new areas for expansion, which looked for synergies between Irdeto’s current infrastructure and potential business segments. It became clear that the core tech skills and scalable infrastructure that is required for SSAI were in large part already there. A key parallel is that both DRM and SSAI systems are mission critical – the systems cannot risk a blackout,…