Regulating generative AI across the digital landscape has become a pressing issue for major streamers such as YouTube and Netflix, but for broadcasters the question falls more on how to integrate the technology, rather than how to keep it at arm’s length. In one example, ITV has just partnered with Magnite to use the ad tech company’s streamr.ai gen AI technology as the basis of its newly-launched ITV GenAI Ads Manager – becoming the second British broadcaster behind Channel 4 to integrate GenAI into its advertising portfolio. According to IAB, 40% of advertisers will be using GenAI in some form by 2026, with the highest adoption rates among small and medium enterprises (SMEs) due to lower costs and easier adaptability…