It’s no surprise that NBCUniversal, which is owned by Comcast, announced this week a $200 million investment in the online publisher BuzzFeed, just one week after it made a similar investment in Vox Media. NBCU is looking to online video to help it reach Millennial and Generation Z viewers who no longer sit down in front of the TV set to consume video entertainment. “BuzzFeed has built an exceptional global company that harmonizes technology, data, and superior editorial abilities to create and share content in innovative ways,” said NBCUniversal CEO Steve Burke. “They reach a massive, loyal audience and have proven to be among the most creative, popular, and influential new media players.” NBC’s investment value Vox Media at $1…