Just one month ago, Faultline speculated that Netflix’s new UI redesign was a cost-cutting smokescreen that would gradually enable the platform to trim long-tail content from the archive in favor of high-performing Netflix Originals and marquee Hollywood titles. However, this narrative has been muddied by the latest quarterly content trends from Gracenote’s Data Hub. Between February and May 2025, Netflix’s content catalog grew by 18.2%, the largest of any major SVoD player. For context, the top five global streaming services added around 4,500 titles in the measured period—a 5% swell overall. By comparison, the closest rival for catalog growth was Apple TV+, with an archive boost of 3.7%. Next was Amazon Prime Video (+3.2%), followed by Disney+ (+1.6%), and lastly…