Close
Close

Published

Nokia’s vertical approach to IoT snares Brazilian agricultural majors

Nokia has announced that joined ConectarAGRO, an industry group in Brazil that is looking to bring IoT technologies to the agriculture market. The group consists of local MNO TIM, likely Nokia’s main partner here, as well as major agribusiness vendors; AGCO, Bayer, CNH Industrial, Jacto, Solinftec, and Trimble. For Nokia, this is a sensible way to snare new business – cozy up with the local MNO (already a Nokia customer) and sell through this channel to a new vertical market or industry that needs IoT platforms and services. This tactic is replicable, in both the same country and same vertical, and can be exported to other territories too, so should drum up good numbers for its WING platform offering. ConectarAGRO…

Close