Orange laid out its grand if unrealistic ambition of becoming Europe’s leading network integrator founded on Generative AI at a recent analyst event in London. This comes at a time all leading telcos are frantically trying to catch up with the hyperscalers and other major systems integrators over their AI strategies, having been slow in many cases to grasp how to harness their customer relationships, and hitch the associated OSS/BSS data securely to Generative AI models for commercial exploitation. This has risen up the agenda rapidly during 2023, punctuated by a series of events that have stimulated or illuminated the opportunities and imperatives for telcos. The first came at Mobile World Congress (MWC) 2023 in March, when the GSMA launched…