CES, the world’s largest consumer electronics show, is famous for playing host to weird and wonderful technologies. CES 2026 is no different, but NextGen TV is not one of them. However, the ATSC 3.0-powered hybrid broadcast-broadband standard is at least taking measures to address the shortcomings in adoption across the US—with the ATSC and Pearl TV finally admitting that mistakes were made, after years of claiming otherwise. With cost predominantly to blame for consumer apathy and slow adoption, broadcast organization Pearl TV has unveiled a new NextGen TV Converter Box Program, which is designed to support new affordable NextGen TV converter boxes that connect to existing TVs and antenna products. By allowing consumers access to ATSC 3.0 without the need to buy a…