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Premier League looks to D2C OTT to grab global revenue

Like many before it, the English Premier League (EPL) soccer franchise seems set to bypass the big OTT players by streaming matches direct to consumers (D2C). This new service, dubbed ‘Premflix’ by many punsters, could see the EPL rake in $billions as soccer streaming explodes – particularly across Asia. Richard Masters, the new Chief Executive of the EPL, has come out swinging against broadcasters by revealing that a D2C OTT service is under serious consideration and has been for a while. There is no timeline set for when this pipedream service will roll out, but there has certainly been more than a hint that we can expect to see it in some form come 2022. Masters revealed that before the…

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