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Proximus Android TV launch triggers Belgian broadcaster tantrum

Belgian telco Proximus had its new Android TV launch celebrations abruptly and bizarrely extinguished by a gaggle of angry broadcasters last weekend – uniting to voice discontent at having their channels distributed on a new video platform without their consent. We feel this is a case of checking the small print in distribution rights deals and certainly a precursor to similar operator-broadcaster horn-butting across Europe as the latter huddle ever closer together. Called Pickx, the Android-based platform has rolled out to pay TV customers with the aim of phasing out the current Proximus TV brand by October. Given Pickx’s clear positioning as a replacement pay TV platform, the reasoning behind the objections by Belgium’s four main broadcasters is interesting. As…

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