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Qualcomm targets data center again, this time with an AI accelerator

Despite the settlement with Apple (see separate item), Qualcomm’s smartphone market is under pressure, and its expansion away from mobile devices continues. Having found limited demand so far for IoT devices, it is now chasing that other shiny new market – AI-based processing workloads in the data center. With its new Cloud AI 100 accelerator, a 7nm chip that claims 10 time the performance per watt of its rivals, Qualcomm is hoping to steal some thunder from Intel, Google and Nvidia. Intel has been scrambling to find a way to make up for the shortcomings of its x86 CPU architecture in the new workloads demanded by AI and ML tasks – as these tasks favor the parallel computing capabilities of…

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