New announcements from NBCUniversal and Wurl demonstrate that those at the bleeding edge of ad tech are keen to distract from the core issues of fragmented viewing platforms and cross-platform metadata. Instead, these gaping holes are going to be plugged with more and more contextual data, using technology that has been around for more than a few years already to hone in on the emotional character of content. Cross-platform advertising may continue to be an absolute mess, but fear not, because some companies can now tell whether your favorite TV show makes you happy or sad. That is the message we are getting from industry leaders as the Upfronts begin to peek over the horizon – hardly encouraging stuff. This…