The 2025 Roland-Garros tennis tournament (aka the French Open) marked a turning point for France Télévisions in how live sport is packaged, distributed, and monetized for digital audiences. While broadcasters have long wrestled with the demands of multi-court tennis coverage, this year’s edition saw France Télévisions experiment with a cloud-native approach that pushed the boundaries of live event production. At the heart of the experiment was a dedicated 24/7 digital channel, france.tv Roland-Garros, which ran for the duration of the tournament. Unlike traditional linear coverage, the channel offered a mix of live matches, studio analysis, highlights, and behind-the-scenes features. It also experimented with interactive formats, including live chats and commentary from both professional analysts and social media voices. This blend…