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Siemens’ Outcome-based approach faces tough uphill battle

The tide is changing among the public, with environmentalism now more popular than ever. However, Siemens has found that this ethos has been slow to move up the chain to business leadership, and in a political climate that is warming to taking measures against our worst polluters, Siemens has a lot of sales opportunities. Head of Energy Efficiency and Environmental Care Stephen Barker made the point that businesses should care about reducing their carbon footprints, and that in thirty years in the business, he’s never seen such support as there is for environmental causes today. He said it would be good for business, for the environment, society, and employees – and good economic sense regardless. Nonetheless, getting businesses to this…

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