Sky Media, the ad branch of European quad play operator Sky, is launching a new feature for its addressable advertising platform, AdSmart, dubbed Search Behavior Targeting – developed in coordination with UK-based search technology platform Captify. The name of the feature itself sounds rudimentary, yet history tells us that anything AdSmart does throws down a gauntlet to the wider addressable advertising community. AdSmart has consistently been the subject of praise and jealousy from ad tech vendors since its disruptive launch as an ad targeting platform – successfully increasing effectiveness for brands while growing revenues for operators and broadcasters. Faultline first covered AdSmart over a decade ago, in early 2013. Few companies – let alone single products – survive this test…