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Sonos’ spread strategy paying off with Ikea Symfonisk debut

Sonos saw the writing on the wall when Amazon, Apple, and Google all started gunning for a slice of the whole-home audio market that Sonos had dominated for so long. Despite its capable wireless platform, solid sound quality, and software experience, convenience and price from this trio would trump it offerings. So, it embraced Amazon’s Alexa, keeping one camp sweet for the meantime, and also forged an alliance with Ikea to develop the mysterious Symfonisk line, which has finally been unveiled. The two products, the book-shelf and the lamp-speaker, are attempts at integrating the smart speakers into conventional furniture and furnishings, hiding away the sometimes lurid gadgetry inside Ikea’s aesthetic design language. The likes of Amazon and Google have certainly…

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