All it takes to achieve personalized connectivity, according to US fixed wireless access (FWA) broadband operator Starry, is to charge subscribers more money for more capacity. This is well below the expectations for Starry’s personalization strategy, as teased following the completion of its IPO in March this year. Starry is mainly marketing an Upload Boost add-on – to bring upload speeds in line with download speeds depending on the speed tier – under the banner of personalization. Many had, of course, hoped for something closer to the goal of an intuitive and dynamic network that adapts to throughput demands from end users – both up and down – while prioritizing traffic over the home WiFi network and creating broadband…