The view that ‘TV is stabilizing’ continues to be challenged, as the latest TV viewing trends in the US highlight how shaky the ecosystem actually is. Nielsen’s The Guage data from October 2025 offers insights into monthly viewing numbers across media distributors. Household preferences have not changed drastically, with YouTube leading with a total TV share of 12.9%, followed by Disney at 11.4%, and NBCUniversal at 8.6%. Most major distributors saw a double-digit basis point increase, up from the previous month. For instance, Disney logged the biggest monthly share gain, adding 0.7 percentage points on the back of a 7% increase in overall viewing across both linear and streaming. ESPN and ABC affiliates were each up 9%, and Fox and…