ThinkAnalytics ties up chunks of the recommendations business

UK recommendation firm ThinkAnalytics talked this week about record results for the financial year ending 30 June 2017, and although it is a private concern, it said that turnover was up 25% and profits up 30%.

ThinkAnalytics now has over 220 million subscribers under contract globally across its pay TV and OTT customer base, and the ThinkAnalytics Recommendations Engine serves around 80 billion recommendations a month.

There are many technology businesses who have few problems getting business, but huge problems getting permission from the clients to tell the world about it. One famous for this is ThinkAnalytics, which this week put out a “results” press release listing no fewer than 7 completely new clients which it has picked up this year.

It said simply that it had successful launches with Astro (which we knew about), CenturyLink, PCCW, Vodafone Kabel Deutschland and Liberty Global (now live in 8 countries). The listed further contract wins at Megacable in Mexico, Proximus in Belgium, Telia across the Nordics, and Norway’s TDC, as well as what it described as a large European telco deploying across multiple  countries in multiple languages for pay TV and OTT – which sounds like code for Deutsche Telekom to us, but could just as easily be someone smaller like Tele2.

ThinkAnalytics says the growth is down to it being able to consistently demonstrate an uplift in viewer engagement and service ARPU, and claims that between 70% to 90% of viewing now comes from intelligent search and content recommendations.

It also said that it continues to invest in R&D and this year has added voice activated search, which is already live with one European customer in multiple languages. Our money would be on that being Proximus (Belgacom), which several years ago talked up the ambition to go with voice activation. It calls this ThinkVoice. It has also launched ThinkInsight at NAB this year which combines data from recommendations and third-party data sources and creates a “customer insight” database to guide business decisions.

“More and more we see our leading recommendations customers adopting ThinkBigData. Using ThinkAnalytics’ deep learning and insight, customers are enabled to better drive their business and user experience, resulting in greater agility and a very fast return on investment. We’ve seen a step change in our pay TV and OTT business this year, which reflects our keen focus on continual innovation and our ability to deliver ROI on the back of strong uplift results for customers,” said Eddie Young, Chairman, ThinkAnalytics.

Previously announced customers include Cox and Centurylink in the US, Liberty Global in several European countries, Rogers in Canada, Sky, Swisscom, Singtel, Vodafone and KPN.

Looking at the companies public filings, it is not obliged to show a full profit and loss, but its balance sheet data implies that it made a profit of around £340,000 last year which means it made close to £450,000 this year, but we don’t know on what revenue.