The public cloud represents the ultimate destiny for broadcasting, the end of a journey from dedicated infrastructures optimized for live video through more traditional data centers to end up with virtualized networks allowing use of distributed commodity hardware that can be turned on and off almost like a tap. The challenge is to do this without throwing the baby out with the bathwater. In this case the baby embraces QoS, SLAs and all those things associated with absolute audio-video quality for all services including live, while the bathwater are all those attendant costs and inflexibilities associated with traditional broadcast systems. Put another way the aim is to achieve all the benefits of public cloud, such as fast provisioning, resource elasticity,…