Rebranding to Meta and de-emphasizing the business that made him billions of dollars has not won Mark Zuckerberg any favors when it comes to the way regulators view anti-competitive consumer behavior. The former Facebook empire is attempting to acquire its way to the top rung of the metaverse ladder, alleges the US Federal Trade Commission (FTC), via the pursuit of LA-based extended reality developer Within Unlimited. The FTC is vehemently against this deal – not the first time the FTC has accused and sued Meta of wielding monopolistic power, and it won’t be the last. The antitrust agency argues that Meta’s attempted acquisition of Within, which offers the popular VR fitness app Supernatural, is an illegal one – based…