Vodafone is calling for the healthcare industry to embrace IoT technology as a way to tackle the single biggest problem that it currently faces – the cost of patients not complying with their prescribed medications, both in terms of wasted assets, but also future care costs. All the extra data involved is a huge opportunity for the likes of Vodafone, acting as a conduit but also potentially a service provider, but the healthcare industry could be poised to reinvest the savings on new IoT ventures. The figures that the report has found are pretty staggering. In the US, poor adherence costs an estimated $290bn each year, according to the New England Healthcare Institute, with the UK’s National Institute for Health…