While the great five-month-long Hollywood strikes of 2023 live long in the memory, a quieter SAG-AFTRA (Screen Actors Guild – American Federation of Television and Radio Artists) stand-off with the gaming industry has just concluded—after a full year of negotiations. The new Interactive Media Agreement, backed by over 95% of SAG-AFTRA members, brings AI protections to voice and motion capture performers in video games. While this strike—the eclipsed younger sibling of the 2023 walkouts of actors and writers—has largely flown under the radar in recent generative AI discourse, SAG-AFTRA’s push for a new Interactive Media Agreement has cast the accountability spotlight onto the gaming industry, now considered on par with the AI standards of those in the broader entertainment sphere.…