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Volta preps 150 ad-supported EV chargers, but is the model viable?

Volta Charging has announced that it will deploy 150 Direct Current (DC) EV chargers in the next year, suitable for any EV but supported via advertising. Using both the required smartphone app and the charging unit’s billboard-esque screen, the model requires advertiser buy-in and metrics for impressions are going to be tricky to come by. Investors have confidence, however. Volta just finished an addition to its Series C round, bringing the total to $100mn – meaning that it’s on track for unicorn-status. Launched in 2010, Volta has secured funding from Schneider Electric, SK Innovation, and Energize Ventures. The current approach, of Level 1 and Level 2 chargers, targets businesses and real estate firms, signing them up to let Volta install…

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