White-label TV services—defined as platforms fully operated by third-party providers on behalf of pay TV operators—are gaining renewed attention at IBC 2025. Long positioned as an efficiency play, this model is now re-emerging as operators re-evaluate cost structures, competitive positioning, and the strategic role of video in their portfolios. Europe remains the most fertile ground for this approach. Zattoo, which has expanded through the acquisition of Green Streams, continues to anchor deployments across the DACH region. In the US, TiVo has established itself as the market leader, with Comcast’s Xfinity platform also securing significant traction. Across markets, more than 20 white-label providers are now active globally, with footprints extending from Europe and North America to Latin America, Africa, and CIS…