In the fast-evolving landscape of sports media, few names have risen as rapidly—or as disruptively—as CazéTV. Launched in late 2022 as a YouTube account by Brazilian content creator Casimiro Miguel, in partnership with media agency LiveMode, CazéTV exemplifies a new paradigm of sports broadcasting—native to digital, highly interactive, and designed for the modern viewer. In just over two years, it has become one of Brazil’s largest and most influential YouTube channels, amassing over 20 million subscribers and reshaping audience expectations for live sports streaming. CazéTV’s debut coincided with the 2022 FIFA World Cup, riding YouTube’s global reach and the unprecedented online appetite for accessible live sports. As traditional broadcast rights remained costly and fragmented, LiveMode and Miguel identified a gap:…