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Video & Entertainment
July 3, 2023

Media & Entertainment Codecs Market Forecast 2023-2030

$2.4 billion codec royalty market lifted by arrival of VVC and AV2, but AOMedia legal showdown awaits

This latest forecast from Rethink TV is examining the adoption timeline for codecs in the media and entertainment landscape, focusing on the arrival of VVC, AV1, and eventually AV2. As well as the expected timeline, it charts the expected royalty revenues generated by the patent pools that have formed around these video compression tools, which we expect to reach $2.4 billion in 2030.

The full forecast includes:

  • 53 page PDF report, illustrated with graphs
  • XLS dataset showing predicted numbers to 2030:
    • Codec Adoption Timeline
    • Global Overview – Total Addressable Market and Service Obtainable Market
    • Devices Overview – Service Obtainable Market
    • Codec Royalties – Service Obtainable Market
  • Download Executive Summary
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Rethink TV

Rethink TV is a research & data service publishing OTT technology forecasts, explaining how changing business models will revolutionize video delivery.  Rethink TV also tracks the top global Pay TV operators/streaming service providers and their relationships with technology vendors. Available on an annual subscription basis, Rethink TV is designed as a tool to increase revenues from OTT video markets and survive the rethink of TV.