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January 30, 2023

Subscription Video on Demand Market Forecast 2023-2028

Snapshot Summary

  • Global services’ subscriber counts grow from 738.9 million in 2022, to 1.89 billion in 2028 – passing the total count of broadband households.
  • Global revenue grows from around $75.83 billion in 2022, to around $171.86 billion in 2028.
  • ARPU remains fairly flat, as competitive pressures build.
  • Advertising strategy will attempt to retain both subscriber counts and ARPUs.
  • Threat of consolidation is waning, but not off the cards.
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Rethink TV

Rethink TV forecasts and explains how changing business models will revolutionize video delivery