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Video & Entertainment
January 30, 2023

Subscription Video on Demand Market Forecast 2023-2028

Snapshot Summary

  • Global services’ subscriber counts grow from 738.9 million in 2022, to 1.89 billion in 2028 – passing the total count of broadband households.
  • Global revenue grows from around $75.83 billion in 2022, to around $171.86 billion in 2028.
  • ARPU remains fairly flat, as competitive pressures build.
  • Advertising strategy will attempt to retain both subscriber counts and ARPUs.
  • Threat of consolidation is waning, but not off the cards.
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Rethink TV is a research & data service publishing OTT technology forecasts, explaining how changing business models will revolutionize video delivery.  Rethink TV also tracks the top global Pay TV operators/streaming service providers and their relationships with technology vendors. Available on an annual subscription basis, Rethink TV is designed as a tool to increase revenues from OTT video markets and survive the rethink of TV.