Despite the current hysteria surrounding Netflix’s historic subscriber loss, the collective SVoD giants are on track to expand their reach, with the challengers well-placed to secure their own slices.

This report from Rethink TV is critical for anyone who wants to understand the transformative impact of SVoD and AVoD, which have massively disrupted the core pay TV market. These SVoD platforms are swiftly becoming global considerations, but their regional impact will be keenly felt on the pay TV operators. 

The report collates the global SVoD and AVoD subscriber and monthly active user (MAU) counts, as well as the revenues for each. Here, we find that the SVoD market grows from some 723 million subscribers in 2022 to 1.81 billion in 2027, with revenue growing from $72.1 billion to $170.85 billion. For AVoD, the MAU count grows from 6.81 billion today to over 8.62 billion in 2027, with the advertising revenue growing from $50.18 billion to $91.36 billion – as the ARPU is bolstered.

Companies mentioned in this report:  Amazon, Apple, AT&T, BiliBili, Comcast, Crackle Plus, Crunchyroll, CuriosityStream, Dailymotion, Discovery+, Disney+, Facebook, fuboTV, Google, HBO Max, Hulu+, Iflix, Instagram, iQIYI, Le.com, MX Player, Netflix, Now, Paramount, Peacock, Pluto TV, Prime Video, Roku, Sky, Sony, Starz, Tencent Video, Tubi, Twitch, Viki, Viu, Voot, Vudu, WarnerMedia, Xumo, Youku, YouTube

Included with your purchase, you will receive 1-year access to Rethink TV:

• SVoD & AVoD report (PDF and XLS)
• ALL previously published reports (see listings below)
• At least 8 NEW reports across the 1-year period
• Profiles of the top global Pay TV operators
• Analyst webinars and Q&A sessions

Need more information?

Roz Hilton (Business Development Director, Video Technologies)

[email protected]

+ 44 (0)7399 491840