Published   Rethink TV

SVoD Viewing to Swamp Traditional TV

SVoD revenue forecast to 2023

“478 million SVoD subscribers today will grow to 743 million by 2023, with China having the most SVoD subscribers by 2023, but North America still driving the largest dollar volume”

SVoD uptake is accelerating and in terms of hours viewing per day it will shortly draw level with broadcast TV globally by 2023.

This global forecast shows the stark contrast between the heavily AVoD Asia compared to the SVoD frenzy going on in the US and Europe. The US market will rise from a combined paid SVoD (including vMVPD) and reach 236.6 million subscriptions by the end of 2023, from a base today of some 146.5 million.

Europe and Asia will be neck and neck in SVoD revenues by 2023, but with far fewer subscribers in Europe, each paying significantly more than those in Asia, a region dominated by frighteningly large Advertising VoD streaming numbers.

Netflix will continue to lead in SVoD in both subscribers numbers (outside of China), but will make up 194 million SVoD customers out of 743 million globally by 2023, some 26% of total global subscribers. In the US Netflix today represents 44% of subscriptions, but will only be 31% of the increased US subscription levels by 2023.

One of the new leaders to emerge from the battle for the US market will be  WarnerMedia, under its new AT&T defined, freemium strategy reaching 29.6 million SVoD homes by 2023. Disney is also likely to have multiple SVoD service types, but is likely to struggle outside the US.

Europe will be a mishmash of different approaches with pure play US operators like Netflix and Amazon now established, US studios beginning to stake a claim, and local broadcasters ganging up to challenge them, while the region has its own pure play SVoD players also such as Maxdome, Sky, Zattoo, and Rakuten TV.

The Asia Pacific market is highly skewed with China expected to amass 245 million SVoD subscribers, some 72% of the total region, but the average spend will be just $2 to $3 a month. Latin American is a three horse race between the leader Netflix, America Movil’s Claro TV and Televisa’s Blim, with US studios looking to play King maker there.

Who should buy this report:

The Report “ The rise in SVoD viewing to swamp traditional TV by 2023,” is for planners and strategy leaders inside broadcasters, advertising agencies, TV infrastructure suppliers, and their technology partners and investors at the C suite level.

This report will:

  • Show how rapidly SVoD is scaling in each regional market
  • Show the markets where AVoD dominates, and where it is unpopular
  • Help you plan and price a global content strategy
  • Help you overcome technical obstacles to success

Companies mentioned in this report:

6Play, Acorn TV, Alibaba, Altice, Apple, Amazon, América Móvil, AT&T, Awesomeness TV, BritBox, Blim, Baidu, Canal+, CBS, Cinemax, Claro TV, Crackle, dTV, DirecTV, Discovery, Disney, ESPN+, Eurosport, Facebook Watch, FilmoTV, Fox, France Télévisions, FuboTV, HBO, Hooq, HotStar, Hulu, Iliad’s Free, iQiyi, Kabel Deutschland, KBS, Liberty Global, M6, Magine, Maxdome, MBC, MLB TV, Molotov, MoviStar Play, MTV Play, Netflix, Nickelodeon Play, NTT, Oksusu, Orange Cinema Services, Paramount, PCCW, Philo, PlayStation Vue, Pluto TV, Pooq, PopcornFlix, ProSiebenSat1, Rakuten TV, Reliance Jio, RMC Sport, Roku, RTL, Salto, SBS, SFR-Numericable.

For more information contact:

Chloe Spring (Marketing Manager): [email protected]

Office Phone: +44 (0)1179 257019

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Contents: 2

Graphs and Tables: 3

Introduction: 4

Netflix has taken an hour a day per home from advertising: 6

The global distribution of SVoD services: 7

The US SVoD Market: 12

Europe: A mishmash of different approaches: 13

China and Asia Pacific SVoDs thrive, but at different speeds: 19

The differences between SVoDs in China versus India: 22

Market Revenues in Asia: 24

Latin Americans love SVoDs where economics are strong: 25

Methodology: 30

Rethink TV: Forecasting disruption in video: 31

Contributors and Contacts: 32

About Rethink Technology Research: 33

Ad Free SVoD hours versus Ad based TV per day: 5

The rise of SVoD subscriptions globally: 7

Global SVoD revenues by 2023: 8

Comparison of global performance of Netflix, Amazon, Hulu: 9

Comparison of SVoD strategy of US broadcasters: 10

North America SVoD revenues split by major players: 11

North America SVoD and vMVPD subscribers by 2023: 12

SVoD subscribers in Europe to 2023: 13

European SVoD revenues by 2023: 15

SVoD subscribers in Europe by country by 2023: 16

SVoD revenues in Europe by country by 2023: 18

SVoD subscribers in Asia Pacific by 2023 by country: 19

Total SVoD subscribers Asia Pacific by 2023: 20

SVoD revenues Asia Pacific by 2023 by country: 21

Total SVoD revenues Asia Pacific by 2023: 24

Total SVoD Subscribers Latin America: 26

Latin America SVoD subscribers by country: 27

Latin America SVoD total spend: 28

Latin America SVoD revenues by country: 30