How Multicast ABR gives ISPs a chance at displacing the CDN
“The Multicast ABR market will accelerate slowly, initially in Europe, and then catch fire in North America and Latin America, and finally take off belatedly in the Far East in advanced Chinese and Asia Pacific markets. Collectively these markets will be worth $852.2 million annually by 2023.”
When we first saw an adaptive bit rate video delivery and had the technology explained to us, we didn’t feel it was a likely candidate to replace IGMP enabled multicast IPTV – which used a fixed bit rate. Mostly because the video it produced really looked like a broadcast and ABR did not. But first impressions can sometimes be wrong, and we now know that ABR delivery will end up replacing IPTV almost entirely.
Throughout the decade while internet video grew, we have always returned to the question, “How will this scale to replace TV.” If there were 5 companies which sent out as much video as Netflix, then the internet would surely grind to a halt.
This DTH version has been put through its paces for about 5 years now, and we are reliably informed is ready for prime time. We are aware that other satellite operators are looking to cover this move by offering a similar technology.
So, why choose Multicast ABR over CDN? The obvious benefit is to clear down traffic from your CDN and pay for less in data charges to deliver to 4 or 5 million customers for a live event. But there are other benefits.
Global subscriptions are just beginning – initially in Europe and Latin America – and this technology will ramp over the next two years, particularly in Europe, which will overtake the US, before a late start to MABR in Asia Pacific will see it emerge as the global leading market for Multicast enabled ABR.
Who should read this report and why?
Operators must get ready for Multicast ABR, which today is in its infancy with services only just beginning – or risk losing out on a new revenue stream.
The Multicast ABR revolution will enable video to the home in real time and create a “linear concurrency” in viewing live events.
This is a strategic issue for C suite executives in fixed line operators, OTT video services, ISPs, pay TV operators, and their equipment and software suppliers, and investors.
This report will tell you:
- How Multicast ABR allows ISPs to reduce their dependency on CDNs
- How rapidly Multicast ABR will deploy across the globe
- Benefits of Multicast ABR
- Who is early to market in Multicast ABR
- Which business models this makes possible in future
- Outcomes for CDN players
For more information contact:
Chloe Spring (Marketing Manager): [email protected]
Office Phone: +44 (0)1179 257019
Download Executive Summary:
Annual subscription to Rethink TV:
Subscribing to Rethink TV for the same price, includes 10 more forecasts a year on pay TV technologies.