How Multicast ABR gives ISPs a chance at displacing the CDN

The Multicast ABR market will accelerate slowly, initially in Europe, and then catch fire in North America and Latin America, and finally take off belatedly in the Far East in advanced Chinese and Asia Pacific markets. Collectively these markets will be worth $852.2 million annually by 2023.

Revenues will grow fastest now in Europe, but the US already has a considerable investment in Multicast ABR at Comcast, and this will be followed up eventually by other cable and IPTV operations. DTH, although not strictly a standardized Multicast-ABR marketplace, will emerge late in all four territories – where satellite broadcasts are used to send encapsulated live ABR broadcasts within the DTH signals.

By 2023 a handful of Asia Pacific markets will drive potential revenues of $408 million in license fees for those providing both Transcast servers inside the cloud and Multicast Clients, inside the home or at the edge of the network. The result will mean that CDN providers will miss out on the huge opportunity for “live” delivery of sports, music and eSports live video services, which are expected to grow to close matching SVoD streams. CDNs will continue to grow however, due to continued upswing in SVoD and other VoD video delivery and non-video markets.

The Multicast ABR revolution will enable video to the home in real time and create a “linear concurrency” in viewing live events.

For more information contact

Natalia Szczepanek
Client Relations and Marketing Manager
[email protected]
Office +44 (0)1179 257019