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Rethink TV

Rethink TV is our video research team, producing market forecasts, technology white papers and tracking operator-technology vendor relationships in OTT video.

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    Rethink TV is a research service with a series of forecasts of core OTT video technologies and applications explaining how changing business models will revolutionize video delivery. It also comprises profiles of the 100 largest operators in the world, and the technology stacks they use to deliver OTT video content.

    Available on an annual subscription basis, it’s designed as a tool to increase revenues from OTT video markets and survive the rethink of TV.

    Subscription Content

    • Rethink TV Profiles | A library of over 100 OTT Operator Profiles is held at our website.  There are new updates to these profiles each week, providing analysis of the top TV operators globally.
    • Rethink TV Reports & Forecasts | The delivery of a report/forecast to aid business decisions. At least six per year, plus archive access.
    • Exclusive Web Access | Paid subscribers have unlimited access to the full Rethink TV archives held at our website. [See the Back Catalogue of Reports below also.]
    • Access to Rethink TV’s Editor and Analysts for questions.
    • Full back-up service from our Client Relations team.
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16 January 2019

The Year of Living Dangerously in TV

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    How and when traditional TV advertising value collapses

    “Slow dwindling of pay TV subscriptions, starting in the more advanced markets of North America and Europe, but gradually infecting Asia Pacific and Latin America”

    Predictions reveal two price corrections in the next 5 years due to the effect of subscription video on demand (SVoD), and the emergence of original content on pay TV subscriptions, and on ratings which essentially drive broadcast advertising revenues.

    US broadcasters have been making their advertising more and more expensive to satisfy their shareholders, but the rate of price increases cannot be sustained.

    This forecast sees US broadcast TV advertising taking the hit first, a full 20% softening in price, only cushioned by some improved uptake of Addressable advertising. This fall will occur over 2019 and 2020, caused by the rising tide of SVoD and vMVPD viewing, which sees broadcast ratings plummet even further.

    A secondary hit will happen when major US sports begin to go online, and in some cases, direct to consumer, lower the interest in live broadcasts. European advertising markets will mimic this behavior later, and slowly so will all TV advertising markets around the world.

    Companies mentioned in this report:

    ABC, Alibaba, Amazon, Apple, AT&T, Baidu, BAMTech, BBC, beIN Sports, Benfica TV, Bundesliga, CBS, Comcast, DAZN, Deutsche Telekom, DirecTV, Discovery, Disney, Dorna Sports, ESPN, Facebook, fuboTV, Formula 1, Fox, Gracenote, GolTV, Google, Hulu, International Tennis Federation, iQiyi, Major League Baseball, MoffettNathanson, Movistar, NBC, NFL, Nielsen, Netflix, Orange, ProSiebenSat, Roku, Showtime, Sky, Telefonica, Tencent, Time Warner, Twenty First Century Fox, Ubisoft, Univision Networks, Verizon, Vodafone, Yokou, YouTube, YouView

    For more information contact

    Natalia Szczepanek
    Client Relations and Marketing Manager
    [email protected]
    Office Phone: +44 (0)1179 257019

     

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27 November 2018

Gigabit Broadband Forecast to 2023

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    US left in China’s wake in the quest for Gigabit broadband

    Gigabit broadband growth, faster than expected

    “We expect Asia to reach 233 million 1 Gbps lines, Europe 59.6 million, the US 37.7 million and Latin America just 10.7 million. China alone is expected to have 193.5 million.”

    While there is an argument that almost no-one currently really needs 1 Gbps quite yet, there have been 1 Gbps fiber services in a number of countries for a number of years, but without earning a wide uptake.

    The emergence of 1 Gbps is being tied by operators to Gigabit class WiFi services, themselves just emerging, able to cope with real world workloads in excess of 1 Gbps.

    Gigabit broadband will accelerate faster than previous forecasts have imagined, growing tenfold over the next 5 years. After a two year period of being high priced luxuries, 1 Gbps broadband will become commonplace and inexpensive.

    China will improve its broadband monumentally, taking 1 Gbps subscribers from 4% of its 456 million households, to close over 42%, in a series of massive build-outs led by China Mobile. And as fiber picks up momentum, the window of opportunity is closing for technologies such as Gfast, G.Now and MoCA Access as more buildings opt for fiber direct to the home or apartment. The one exception is DOCSIS 3.1, which is triggering US cable 1 Gbps installations.

    Companies mentioned in this report:

    Alibaba, Alcatel, Altice, AT&T, Bell Canada, Broadcom, CenturyLink, Charter, China Mobile, China TieTong, China Telecom, China Unicom, Cogeco, Comcast, Cox, Deutsche Telekom, Frontier, Google, Huawei, Korea Telecom, MoCA, Netflix, Nokia, Reliance, Reliance Jio, Rogers, Sckipio, Shaw, South Korea Telecom and Verizon.

    For more information contact
    Natalia Szczepanek
    Client Relations and Marketing Manager
    [email protected]
    Office +44 (0)1179 257019

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

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  • Download Executive Summary
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