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Rethink TV

Rethink TV is our video research team, producing market forecasts, technology white papers and tracking operator-technology vendor relationships in OTT video.

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    Rethink TV is a research service with a series of forecasts of core OTT video technologies and applications explaining how changing business models will revolutionize video delivery. It also comprises profiles of the 100 largest operators in the world, and the technology stacks they use to deliver OTT video content.

    Available on an annual subscription basis, it’s designed as a tool to increase revenues from OTT video markets and survive the rethink of TV.

    Subscription Content

    • Rethink TV Profiles | A library of over 100 OTT Operator Profiles is held at our website.  There are new updates to these profiles each week, providing analysis of the top TV operators globally.
    • Rethink TV Reports & Forecasts | The delivery of a report/forecast to aid business decisions. At least eight per year, plus archive access.
    • Exclusive Web Access | Paid subscribers have unlimited access to the full Rethink TV archives held at our website. [See the Back Catalogue of Reports below also.]
    • Access to Rethink TV’s Editor and Analysts for questions.
    • Full back-up service from our Client Relations team.
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30 April 2021

Media & Entertainment Transcoding Workload and Device Royalty Forecast 2020-2030

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    HEVC fallout damages VVC adoption, AV1 grows on back of Android TV and OTT, LCEVC takes root, in $7.8 billion annual royalty market

    The arrival of a new generation of video codecs, the first designed for our streaming-first media and entertainment world, will disrupt the transcoding market substantially, over the course of the next ten years.

    The next generation of codecs are set to be more costly, and this means that the Total Addressable Market (TAM) for video device royalties will grow 146% to $8.42 billion in the decade following 2020. Meanwhile, the Service Obtainable Market (SOM), what we believe to be the likely path, will grow to $7.62 billion in 2030. This means that patent pools will be collecting ever more royalties from the available market, with the total SOM reaching over 90% of the TAM by the end of the period.

    This report is critical for anyone who wants to understand how transcoding workloads are going to dramatically shift in the next decade as the next generation of codecs arrive. The answer sheds light on how OEMs will have to loosen their purse strings to keep up with consumer demand and puts a cool-headed roadmap on how and when these changes will likely take place.

    Companies mentioned in this report: Access Advance, Alliance for Open Media (AOMedia), Altera, Amazon, AMD, Apple, ARM, Ateme, AWS Elemental, Beamr, Bitmovin, Cisco, Dolby, Dolby Labs, Encoding.com, Ericsson, ETRI, Facebook, Fraunhofer, Fujitsu, GE, Godo Kaisha IP Bridge, Google, Harmonic, Huawei, IBM, IEC, Intel, InterDigital, ISO, ITU, JVC Kenwood, LG Electronics, Maxell, Media Coding Industry Forum (MC-IF), MediaKind, MediaTek, Microsoft, Mitsubishi Electric, Moving Picture Experts Group (MPEG), Mozilla, MPEG Licensing Administration (MPEG LA), MVMO, NAB, NEC, Netflix, NTT, Nvidia, On2 Technologies, Orange, Panasonic, Philips, Qualcomm, Samsung, Sharp, Sisvel, SK Telecom, Sky Italia, SmugMug, Sony, Synamedia, Tagivan, Tata Elxsi, Telecom Italia, Thaicom, Toshiba, Tremmen, Tecnologica

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    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)1962 732886

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19 February 2021

Live Sports OTT Security Forecast 2020-2026

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    Rethink Technology Research finds that the market for protecting Live Sports delivered Over the Top (OTT) will reach $452 million annually, by 2026, as Linear TV viewing declines

    Live Sports are the last bastion of Pay TV, and are held in high regard by the operators and broadcasters. They are the last service tethering customers to their cable and satellite packages, but these operators know that it is a question of when not if, for when the sports leagues pull the trigger and pursue a direct-to-consumer model – leaving the operators to wither on the vine.

    Early experiments have taken root, and are growing into tempting fruit – with sports leagues now evaluating whether an OTT application with no middleman is a better profit margin and customer experience than relying on the operators and their respective deep pockets.

    Accordingly, the market for the security software and services that cater to these OTT services will enjoy strong growth through the period, reaching $452 million by 2026. There are no surprises, in terms of regional performance, but across the board, the amount of Live Sports viewing that takes place on traditional linear TV is declining.

    Companies mentioned in this report:

    Amazon, Apple, ArabSat, BeIN Sports, castLabs, DAZN, Facebook, FriendMTS, Google, Intertrust, Irdeto, KBoxServ, La Liga, Microsoft, Nagra, NBA, NFL, Synamedia, TikTok, Twitch, Twitter, Verimatrix, ViaccessOrca, Vitrium

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)1962 732886

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

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4 January 2021

Customer Journey Management Forecast 2020-2026

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    Pay TV and Broadband place their last chips on understanding the customer

    Rethink Technology Research finds that Customer Journey Management offerings will save operators over $10.5 billion in churning revenues over the forecast period

    With a rocky road ahead for their core offerings, triple play operators are having to weaponize customer care in order to keep a hold on their revenues. Traditional OSS/BSS offerings are not up to the job, which has given rise to a new breed of vendors, focused on improving QoS and customer experiences with household-level analytics.

    Rethink TV has grouped these vendors under a new umbrella term, ‘Customer Journey Management’ (CJM), and forecasts that this market will grow to $24.6 billion by 2026 – across the Broadband and Pay TV segments. Through the forecast period, this will save operators $10.5 billion in churning revenues, as high-level, granular analytics allow operators to improve their QoS at a household level.

    Companies mentioned in this report:

    3SS, Accenture, AirTies, Alcatel-Lucent, Amazon, Amdocs, ASSIA, Bitmovin, Cerillion, Ciena, Cisco, Comarch, Comcast, Conviva, CSG International, Don River,
    Ericsson, ETI, Facebook, Google, Hitron, HPE, Huawei, IBM, IMImobile, Infosys, Intec, Intraway, Kustomer, MarketONE, MediaKind, Microsoft, NetCracker, Netezza, Nice People at Work, Nokia, Oracle, Plume, Rakuten, Reliance Jio, Salesforce, SoftAtHome, SpaceX, Sweepr, Tech Mahindra, Telcordia, UXP Systems, Veego, Vendicia.

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)1962 732886

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

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  • Download Executive Summary
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