It is not a new phenomenon – TVs are sold because the salesman recommends them and pushes customers towards them – not because the consumer has any idea of what it is they do. This week a report from US video infrastructure providers Snell Advanced Media (SAM), makes it clear this is going on with 4K TVs in the US. It is a bit laughable. TV manufacturers the world over, spend absolute $billions trying to differentiate their TV sets, and explore and invade 4K technology, and that differentiation is lost on the consumer. The research for this report was carried out over the internet in the US by UK based researcher YouGov for SAM, and it found that 64% of…