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$5 cartoon SVoD out of the Boomerang channel

There will be many animation SVoDs made up from the huge 60 year history of cartoons, but so far, cartoon content has always made plenty of cash and worried too much about undermining existing revenues to go fully OTT. But this week Turner and its sister company Warner Brothers partnered to create an SVoD version of the successful Boomerang TV channel. Turner Boomerang’s channel launched in 1992 internationally and then went to the US in 2000, and began life as a spin off from the Cartoon Network and has built up over 40 million US viewers. It was only 3 years ago, that it began to take advertising and looked for additional international distribution and in 2015 it stopped being…

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