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Accedo reaches entire Malaysian smartphone market via SportsFix

An abundance of sports-mad viewers across Asia Pacific is an opportunity that existing and aspiring streaming companies have not taken by the horns. A variety of services offer live sports content, but as far as we can tell, the claim by Swedish app store specialist Accedo that it helped create Asia’s first dedicated OTT sports service seems to be a genuine one. An even bigger claim is that every telco in Malaysia has launched the new SportsFix service – giving it direct access to some 22 million smartphone users. Accedo has partnered with Malaysian start-up SportsFix for the launch of a sports-only live and VoD streaming service on mobile apps and mobile web browsers. SportsFix first launched in August this…

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