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Are adverts interruptive if they’re over before you can switch them off?

In an impassioned plea some 13 years ago Faultline Online Reporter talked about TV needing to put an end to “interruptive” advertising, and suggested that paying for online content, without adverts was the way to go. Netflix went that route and it’s an enormous success, but as print media, radio and outdoor advertising all start to look weak in performance terms, this still leaves the problem of how do major brands boost themselves through video engagement? There will always be media of every type that positively loves the idea of going out to the public either for free, or at a very low price, like a newspaper, and prefers to rely primarily on advertising for its revenue. And most TV…

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