Close
Close

Published

AnyClip weaves personalized life into ad campaigns

In the wake of last week’s Mobile World Congress, Faultline Online Reporter caught up with a company which was demonstrating an intriguing way of breathing new life into advertising campaigns for publishers – claiming to save countless hours and ad dollars. AnyClip, a ten year old Israeli outfit, described to us a way of weaving content into online video advertisements, by personalizing the same ad in multiple different ways, therefore removing the need for publishers to create multiple campaigns. It is a programmatic service which optimizes the buying and selling of ads, working with the big platforms on both the supply and demand side. Ari Applbaum, VP of Marketing at AnyClip, showed us a demo in which the same Rolex…

Close