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Apple arrogance over attacks on suppliers, are all about the margin

While the attack by Apple, on the likes of both Qualcomm and UK GPU firm Imagination are not directly related to video, they do concern us at Faultline Online Reporter. They threaten to de-stabilise the set top and cellphone industries, but not for competitive reasons – more anti-competitive. We have reported elsewhere in this issue that MIPs is now up for sale from Imagination, in the hope that this will strengthen its balance sheet, and it sounds like it was part of the problem and that perhaps Apple resented Imagination from developing it. MIPs is the architecture of choice until very recently, for all set tops, including those from Broadcom, until two years ago, when suddenly it picked up its…

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