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Apple’s premium TV plans – the hobby doomed to stay that way

When YouTube announced its standalone TV subscription service last month, we called for Apple to return fire, and this week there are rumors doing the rounds that Apple is preparing to rope in premium content providers to offer a bundled subscription package of its own. To show you how fast this is moving, this week YouTube debuted in New York, LA, the Bay Area, Chicago and Philadelphia. In 2007, Steve Jobs described Apple TV as a “hobby” when the company first unveiled the fledgling product, but ten years on, little seems to have changed in his absence. To this end, we think Apple’s proposed premium bundle is doomed to fail unless it follows through with its explorations into original content,…

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